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Techorama: two editions a year, 19 so far
Jorg Floren of Techorama on its Netherlands edition in Utrecht: 1,300 people, 24 sponsors and partners, a Middle Ages theme, and where AI fits.
Jorg Floren is with Techorama. Luca Berton talked to him at Techorama Netherlands 2026 in Utrecht on 27 October 2026, and asked him where he was. “Well, today you are welcomed at Techorama in the Netherlands.”
Two editions, a theme a year
“We always have two editions per year.” One is in Belgium, usually in May, and one in the Netherlands, in October. Every year has its own theme: “this year, we’ve themed ourselves in the Middle Ages”. The theme of next year was to be announced the following day.
Who comes
Over the two days the Netherlands edition hosted about 1,300 people. Approximately 500 companies sent their employees “to get some new knowledge into their employees”, and about 24 sponsors and partners were at the venue. The sponsors are software providers, such as Elasticsearch and Particular Software, as well as local consultancy companies that also send their own people.
This year, Jorg said, “we even have the Ministry of Defense or something, like the Dutch spies, have sent a delegation this year to recruit some IT people to help keep the Netherlands safe from cybercrime.”
An AI-tinted future
“Well, the future is obviously very AI-tinted.” That is why the keynote was themed as it was, and “I don’t think AI is going to go away anytime soon.” He sees a new synergy being built in adopting AI. Sometimes people are too eager and try to use AI for everything, while a lot of things are very deterministic, and it is better to automate them “like we did 20 years ago, 30 years ago.” “A lot of solutions just need that and you can use AI whenever it’s actually useful. And I think that a lot of people are still looking for that balance.”
Nineteen editions
Belgium has had 12 editions. The Netherlands is five short, because its edition started after the fifth Belgian one: “And so in total, among the two, we’re currently at edition 19.”
Where to find Techorama
The Netherlands edition is at techorama.nl and the Belgian one at techorama.be, and Techorama is on Instagram and LinkedIn. “And we always welcome feedback both from our attendees, our partners, and our speakers.”
More
The episode with Jorg Floren is edited and goes out on YouTube first, then on Apple Podcasts, Spotify and Amazon Music.
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Episode 90 · Coming
Jorg Floren: Techorama Netherlands 2026