Media kit
For PR teams, events and sponsors
Udienza is ten minutes with the people who build what you run: founders, maintainers and CTOs of open source, cloud native and AI infrastructure. One idea per episode, on camera, filmed where they work. It is hosted by Luca Berton and recorded at FOSDEM, KubeCon + CloudNativeCon, AGNTCon + MCPCon and Open Source Summit, as a media partner of the Linux Foundation's events and CNCF-accredited media at the KubeCons.
At a glance
- 110 episodes recorded so far, ten minutes and one idea each. Browse them all on the episodes page.
- Every episode is published as video on YouTube and Spotify, as audio on the podcast apps, and as an article with the full transcript on this site, with captioned vertical clips on YouTube Shorts, LinkedIn, Instagram, TikTok and Facebook.
- The host's own reach: 11,000+ followers on LinkedIn, 6,200 subscribers on YouTube and about 6,100 organic visitors a month on lucaberton.com (figures as of 1 November 2026).
- The audience: senior engineers, platform teams, founders and CTOs; Amsterdam and London are the host's top follower locations on LinkedIn.
PR teams
Pitch a guest
Being a guest is free, and nobody pays to appear: guests are chosen for what they built.
- Send the spokesperson, the one thing they built or changed, and the events they will attend.
- Interviews are filmed on site at the events above, or online when that fits better.
- Episodes go out in the order of the editorial calendar. When one is published, the guest and their team get the episode page, the artwork and the clips to share.
Sponsors
Your name on the production, never in the conversation
Sponsors never pick the guest, the questions or the edit.
- Season presenting partner: one company, named on every episode page, in the newsletter and in every episode description.
- The founding member deck (PDF) has the tiers and figures of the first batch.
- Separate from Udienza: sponsored tutorials, LinkedIn posts and launch bundles on the host's own site, in the lucaberton.com media kit.
Press and events
Events that want the show in their rooms, press, and requests for logos, artwork or the host's photo: hello@udienza.com. Udienza is produced by Open Empower BV in Amsterdam.